Story from the Trinidad Express Newspaper, Woman Magazine: Sunday 29th June, 2014
Caribbean Belle WEDDINGS — a bi-annual magazine produced in Trinidad & Tobago targeted to couples planning a wedding in the Caribbean — has recently been granted the exclusive rights to carry Martha Stewart content. This means that Caribbean Belle WEDDINGS is the only publication from Trinidad & Tobago authorised to carry “Good Things From Martha Stewart.” The deal was recently negotiated between the magazine and The New York Times, who were seeking a magazine in the Caribbean to carry this content.
The magazine’s latest issue featuring an “Ask Martha” column is indeed a stunner. Fashion designer Charu Lochan-Dass (CLD), who’s currently heating up the regional and international fashion runways, has designed a wedding gown (her first) to be featured on the cover. And what a cover it turned out to be! CLD’s gown has a classic/vintage feel reflective of CLD’s signature style, incorporating that hint of sensuality with a scooped back. Another salient feature is an exclusive interview with former Miss Trinidad & Tobago and “real bride”, Danielle Jones, whose wedding is set to broadcast on Say Yes to the Dress on TLC this September.
It has been an interesting year otherwise, for Caribbean Belle WEDDINGS. The magazine has won Gold for Best Overall Magazine Design at the Caribbean Advertising Federation (CAF) ADDY Awards 2014, while its sister magazine, Caribbean BELLE, snagged silver. The CAF is a member of the American Advertising Federation (AAF), which represents thousands of advertising companies in the United States and the Caribbean. The ADDY Awards are sponsored by AAF and are the advertising industry’s most prestigious competition recognising creative excellence.
The Martha Stewart acquisition reflects the overall expansion and success of the Caribbean BELLE brand. Caribbean Belle WEDDINGS has indeed made history as the first regional glossy to sign such an exclusive deal with a global figure.
By Janelle De Souza – as published in the Trinidad and Tobago Newsday (Woman’s Weekly – Mentality) – Sunday 29th June, 2014.
With a background in both literature and printing, the next logical step for Aliyyah Eniath was publishing. The result? Caribbean BELLE and its offshoot, Caribbean Belle WEDDINGS, two of the most successful regional magazines to come out of Trinidad and Tobago.
The magazines, as well as the woman in charge of them, speak volumes for quality and style as seen by the recognition of the Caribbean Advertising Federation (CAF). Caribbean Belle WEDDINGS won Gold for Best Overall Magazine Design at the CAF ADDY Awards 2014, while, Caribbean BELLE, won silver.
Regional organisations have not been the only ones to recognise the publications’ excellence.
Belle WEDDINGS recently signed off an agreement with The New York Times to carry Martha Stewart content, exclusively – Caribbean Belle WEDDINGS is now the only publication from Trinidad and Tobago authorised to carry “Good Things From Martha Stewart.”
Eniath said the New York Times was searching for a Caribbean magazine to carry Martha Stewart content. Stewart is well known for her exquisite décor ideas, crafts, and gardening expertise, as well as her gourmet menus.
“Based on our publications’ quality and vision, the New York Times approached us as it believed Belle was the best vehicle in the region to carry Martha Stewart content. It just fit perfectly with the brand. I had always read and enjoyed her columns, and was happy and pleased for the opportunity,” said Eniath.
“With such an international figure associated with the magazine, it would be even more attractive to both readers and advertisers. The Martha Stewart acquisition reflects the overall expansion and success of the Caribbean BELLE brand. Caribbean Belle WEDDINGS has indeed made history as the first regional glossy to sign such an exclusive deal with a global figure,” she continued.
With such high praise, it’s hard to believe Caribbean BELLE was launched only eight years ago.
“I always loved magazines. Nine years ago there weren’t many many high quality publications so I decided to tap into a niche market. I wasn’t aware of the number of local magazines that came and went so I started it with faith,” Eniath said.
Eniath comes from a printing background, which gave her an insight into the industry. In addition, she studied Literature at The University of the West Indies. She said her decision to combine her strengths and the move into publishing seemed “organic.”
Initially, Safari Publications launched Caribbean BELLE that focused on the region’s fashion industry, covering fashion shows and featuring Caribbean designers. It also promoted other creative people from countries such as Barbados, Jamaica and, of course, Trinidad and Tobago, such as chefs and entertainers.
One issue per year was dedicated to weddings. However, the wedding issue was so popular, that the company decided to create a dedicated biannual wedding magazine to appeal to the market.
And so, Caribbean Belle WEDDINGS was born. Coming into being in 2012, the magazine quickly cornered the market. It targets couples planning a wedding in the Caribbean by highlighting fabulous weddings and breaking them down by décor, venue, flowers, cakes and menus.
“The point is to be helpful to brides. It’s basically a wedding planner for a gorgeous wedding on any budget,” said Eniath.
She was proud to note that top photographers from across the region were handpicked to showcase the beautiful weddings on which they work, which also allows for the various vendors to be highlighted.
The work of award-winning Canadian Wedding Photographer Dmitri Markine has also been featured in the magazine as he shot photographs of a newly married couple at locations across the country.
“There are so many wonderful photographers in the Caribbean producing spectacular work that it’s difficult to choose at times,” said Eniath. “They really are our partners in creating the wonderful imagery that is reproduced in print.”
The magazine’s latest issue features as “Ask Martha” column, as well as local designer Charu Lochan Dass, who designed her first wedding dress exclusively for the cover of Volum 3, Issue 1 of Belle WEDDINGS.
In addition, the issue features as exclusive interview with Miss Trinidad and Tobago Universe 2004, Danielle Jones, who talks about her wedding which would also be featured on the hit TLC series “Say Yes to the Dress” this September.
Caribbean Belle WEDDINGS has won Gold for Best Overall Magazine Design at the Caribbean Advertising Federation (CAF) ADDY Awards 2014, while its sister magazine, Caribbean BELLE, snags silver.
The CAF is a member of the American Advertising Federation (AAF), which represents thousands of advertising companies in the United States and the Caribbean. The ADDY Awards are sponsored by AAF and are the advertising industry’s most comprehensive and prestigious competition recognising creative excellence in numerous categories of various media types.
This year, 769 entries were judged from over 45 different companies representing Barbados, Trinidad & Tobago, Jamaica, U.S. Virgin Islands, St. Lucia, Belize, Grand Cayman and Curacao.
“I started my own company in my early twenties,” says Aliyyah Eniath, Director of Safari Publications. “Back then, I didn’t know how much I had to learn. I was eager and optimistic, and didn’t fully comprehend how much hard work was in store, and how exacting my responsibilities would be.”
As featured in the Women in Business, WOW Magazine, Trinidad Guardian
Sunday 24th November, 2013